First Things First — The 3 Values of Trust

Every relationship, be it professional or private, is built on mutual trust. This means it is imperative to build trust with your customers. So how do you ensure that your customer relationships are built on enough trust to continually drive revenue? Let us look at the 3 values of trust. More trust equals more closed deals and stronger, long-term relationships.

Value #1 Authenticity

Authenticity is a very trendy word right now. Remember that authenticity is about being true to yourself first. We are authentic if our actions match…